Assigning the Simply the best awards, which recognize innovation and creativity in tourism, has been a tradition for 14 years by the Croatian Association of Travel Agencies and the Tourism exchange PUT. This year, several local TV stations have also joined the awarding process.
The awards are distributed according to the following concept: in each category and group, 5 entities receive the Simply the best – top 5 plaque, and one of them is declared the winner of the category (announced at the awards ceremony) and receives a special plaque Simply the best 2023.
In the category of individuals, all awards are equal and are given in the form of a plaque.
This year's awards will be presented in the following categories - groups:
| 1. Hospitality | |
| 1 | Hotel Village Balatura, Tribalj |
| 2 | Lučić Resort, Dugopolje |
| 3 | Natrural Resort, Žumberak |
| 4 | Vinica Monković Tavern, Ljuta |
| 5 | Kramberger Restaurant, Krapina |
| * | |
| 2. Travel Agency | |
| 1 | Boho Travel Art, Omiš |
| 2 | Eklata Ltd., Split |
| 3 | Istra Adventure, Barban |
| 4 | Rajna outdoor, Starigrad Paklenica |
| 5 | Travelana Ltd., Rijeka |
| * | |
| 3. Events | |
| 3.1. Group: Heritage | |
| 1 | Baranja Bećarac, Draž |
| 2 | Jazzica Fest, Bjelovar |
| 3 | Mrduja Fest, Milna |
| 4 | Saljske Užance, Sali, Dugi otok |
| 5 | Tesla Power of Lights, Gospić |
| 3.2. Group: Food and Drink | |
| 1 | Pečenjak Day, Pitomača |
| 2 | Porcini and Black Truffle Days, Paka, Novi Marof |
| 3 | Champagne and Strawberry Festival, Jastrebarsko |
| 4 | Fishermen's Feast, Vrsar |
| 5 | Virovica Prkačijada, Virje |
| * | |
| 4. Souvenir | |
| 1 | Dugo Selo Umbrella, Dugo Selo |
| 2 | Bracelet with Licitar Heart Motifs, Jertovec |
| 3 | Beer Soap, Karlovac |
| 4 | Earrings Replicas, Archaeological Museum Zadar |
| 5 | Lošinj Crocantessa - Crocantessa, Mali Lošinj |
| * | |
| 5. Promotion | |
| 1 | RetroOpatija, Campaign |
| 2 | Pag Outdoor, Brochure |
| 3 | Memory Card, Vinodol Municipality |
| 4 | Visit Karlovac Blog |
| 5 | Cycle Story, Slavonski Brod |
| * | |
| 6. New Project in Tourism | |
| 1 | Adrenaline Forest Bebrina, Bebrina |
| 2 | Križnica Visitor Center, Križnica |
| 3 | Dalmaland Aquapark, Biograd na Moru |
| 4 | Eco Campus Krka, Puljane |
| 5 | Hvar Climbing Festival, Jelsa |
| 6 | Istria Snorkeling |
| 7 | JUXTA MARE Virtual Museum of Fisheries, Rab |
| 8 | Podravina Adventure, Đurđevac |
| 9 | Speleon - Visitor Center of Underground Heritage, Rakovica |
| 10 | Terme Jezerčica, Donja Stubica |
| 11 | Tourist Tour: Zagreb in New Wave Songs |
| 12 | Musical Celebration of 100th Anniversary of Ivo Robić's Birth |
| * | |
| 7. Individual, Association | |
| 7.1. Group: Associations | |
| 1 | Sinjali Society, Baška |
| 2 | Race to the Ring Society, Barban |
| 3 | Krapina Neanderthals Association, Krapina |
| 4 | Đola Association for Rural Tourism, Darda |
| 5 | Vidovec Women's Association, Vidovec |
| 7.2 Group: Individuals | |
| 1 | Romana Lekić, Zagreb – Science and Education |
| 2 | Vlasta Brozičević, Crikvenica – Entrepreneurship |
| 3 | Antun Leaković, Bošnjaci – Culture - Museum Forestry Manager |
| 4 | Agata Ravlić, Makarska – Tourist Guide |
| 5 | Ivanka Držaj, Petrinja – Tourist Board System |
| * | |
| 8. Special Recognitions - Beyond Categories | |
| 1 | Crikvenica - Marijan Mavrić Souvenir Set |
| 2 | Gift from Krk – Krk Island Souvenir Project |
| 3 | Dubrovnik Feast |
| 4 | Marche Restaurants |
| 5 | OTV Television – Željko Marušić and Guests |
| 6 | Rijeka Gastronomic Harbors |
| 7 | Vilma Sweets, Rab |
| * | |
| 9. Destinations of the Year | |
| 1 | Međimurje - Continental Croatia |
| 2 | Konavle - Adriatic Croatia |
| 3 | Island of Krk - Insular Croatia |
