Tourism Exchange PUT is one of the most significant Croatian tourism gatherings, organized in collaboration with the Association of Croatian Travel Agencies (UHPA). This event brings together professionals from travel agencies, hospitality, tourism service providers, tourism boards, and travel journalists, facilitating business networking, idea exchange, and the presentation of innovations in the tourism industry.
The exchange is traditionally held each year in a different Croatian destination, and the 25th edition will take place from April 9 to 11, 2025, at Terme Sveti Martin. The host of this year's exchange is the Međimurje County Tourist Board, while Terme Sveti Martin is the event’s main partner.
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What to Expect at the Exchange?
In addition to the business-focused section, aimed at presenting new offers and trends in the tourism industry, the program includes:
- A business workshop and B2B meetings with key tourism stakeholders
- Study tours exploring the host destination and its local offerings
- Presentations on current tourism trends
- The Simply the Best 2025 awards ceremony
- Evening programs, networking opportunities, and social gatherings in a relaxed atmosphere
Thanks to this combination of business and educational content, the PUT exchange is more than just a business event - it is an opportunity for meaningful connections with industry peers and a valuable study trip.
Last Year’s Exchange in Numbers
The latest edition of the exchange, held in Biograd na Moru, gathered over 200 participants, representing around 100 business entities from five countries.
How to Participate?
For all information, as well for the list of registered participants, please visit the Registration page.
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: +385-99-81-96-432
