Program of the 25th PUT Tourism Exchange

The PUT Tourism Exchange 2025 brings together tourism professionals, providing them with an opportunity to exchange ideas, network, and explore innovative solutions in the industry.

This year’s edition will take place from April 9 to 11, 2025, in Toplice Sveti Martin, featuring a rich program that includes a business workshop, expert lectures, destination tours, the Simply the Best awards ceremony, and evening networking events.

The exchange begins on Wednesday, April 9, with participant registration and accommodation check-in, and concludes on Friday, April 11, with a farewell reception and departure.

Photos from all exchange events will be available in a Google Photos album and updated daily throughout the event. Photos from the Simply the Best 2025 awards ceremony will also be available after the ceremony. All photos can be freely used for social media and media publications, with credit given to DMK Vall 042 d.o.o..

Below is the detailed program for the PUT Tourism Exchange 2025.

PROGRAM
Wednesday, 9.4.
12:00 - 14:00	Arrival, registration, check-in at hotel or apartments
14:00 - 17:00	Destination tour (by bus): - Visitor Center Štrigova - Štrigova Winery - Mađerkin Breg viewpoint
17:00 - 18:30	Registration
18:30	Opening Ceremony of the PUT Tourism Exchange, conference hall Simply the Best 2025 Awards Ceremony Dinner, Falat Restaurant, 1st floor of the hotel
21:00	After party, PUB Potkova
Thursday, 10.4.
08:30 - 11:00	Registration
09:00 - 12:30	Business Workshop - B2B Meetings, conference hall
13:30 - 18:30	Destination tour (by bus): - Kneja Restaurant, Mali Mihaljevec – lunch - Oldtimer Museum Šardi, Selnica - Mill on the Mura River, Žabnik
19:30	Dinner with live music and entertainment, Quelle Restaurant - Žiga Međimurski
Friday, 11.4.
10:00 - 11:30	Expert Panel - Association of Croatian Travel Agencies (UHPA), conference hall Culinary heritage as an inspiration and foundation for food and wine tourism development
	10:00 - Opening lecture Borislav Šimenc, project Okusi hrvatske tradicije (Flavors of Croatian Tradition) 10:15 - Šokol, sea asparagus, and salt Marija Dejanović, director of the Nin Tourist Board 10:30 - The Blue Fish Route Marijana Biondić, director of the Crikvenica Tourist Board 10:45 - From rural kitchen to fine dining Ivana Alilović, director of the Zagreb County Tourist Board 11:00 - Međimurje - A Bio Region Rudi Grula, director of the Međimurje County Tourist Board 11:15 - Kvarner - European Destination of Gastronomy 2026 Kvarner Tourist Board
11:45 - 13:00	Disc Golf - a new sports-recreational tourism activity - demonstration, outdoor area
13:00	Farewell reception and departure